The widespread adoption of CBD as a mainstream health supplement has created incredible opportunities for cannabis entrepreneurs. However, not all CBD is the same, and not all distributors should be trusted to provide high-quality CBD.
With so many vendors and options nowadays, it can be really easy to purchase mislabeled or ineffective products. Keep reading to find out what to look for when trying to choose the best CBD distributor for your business.
Choose A Company That Provides Clean, High-Quality CBD
When it comes to selecting a CBD supplier, the most important thing to consider is the quality of the product. While many of the statistics currently being thrown around are unverifiable, the truth is that much of the cannabidiol being sold today is ineffective or mislabeled. In today’s marketplace, customers value pure, clean CBD, and are willing to pay more for it.
To achieve the best results and produce the best effects, consumers need to buy the purest CBD available. Low-grade CBD will simply not be as effective as the good stuff. Moreover, low-quality cannabidiol may actually contain harmful toxins and bacteria.
Low-quality CBD is usually the result of cheap and primitive extraction methods that use dangerous solvents such as butane or propane. Additionally, hemp is considered to be a ‘bioaccumulator’ because of its incredible ability to draw both nutrients and toxins out of the dirt. As such, hemp that is grown in unsuitable conditions will produce dirtier cannabidiol. This means that CBD may be tainted with traces of metals, pesticides, and other toxins if the hemp it is sourced from is grown in unfit soil.
The highest-quality CBD is pharmacist-formulated and derived from clean hemp, using clean extraction methods. While CO2 extraction may be more expensive than petroleum-based extraction methods, it produces a much cleaner and purer final product.
Watch out for hempseed oil being marketed and sold as cannabidiol oil. Even though the two are very similar, hempseed oil actually contains very few of the therapeutic health benefits of CBD.
The Importance of Low-THC CBD
It is also very important that CBD products contain as little THC as possible. Since THC is the primary psychoactive compound in marijuana, and THC metabolites are the main compound tested for by drug tests, it is important to make sure that your products contain as little of it as possible. The legal limit for cannabidiol products is a maximum content of 0.3% THC.
A 2015 product survey conducted by the FDA found that many CBD products were actually mislabeled. While some products contained less CBD than advertised, others actually contained too much THC. Selling CBD products that are over the legal limit in THC content could potentially land your customers, and yourself, in hot water. As such, test your products to make sure that they are legal to sell and carry.
Choose A Company That Distributes A Variety of CBD Products
Today’s cannabis consumers are flooded with options, and, as such, have developed preferences. Consumers can now choose from CBD products in the form of oils, edibles, capsules, isolates, and more. Therefore, in order to remain competitive, it is important to choose a distributor that offers you and your clients a selection of products.
However, it is not just about the form of the product, or the dosing method, but about the contents of the cannabidiol itself. Nowadays, it’s important to offer customers more than just regular CBD oil. Look for a distributor that can also supply you with full-spectrum and isolate forms of CBD. Moreover, regularly testing your supplier’s full-spectrum and isolate products to make sure they are consistent is always a good idea.
When it comes to edibles, more selection is better. Being able to offer your customers both delicious edibles, and calorie-free capsules, will help you to satisfy more of them. Additionally, it’s a good idea to obtain edibles from a distributor that can offer you capsules and edibles in several denominations (10mg, 20mg, etc.). Specialty products like beverage powder mixes and spices may seem attractive at first, but usually, don’t sell very well.
Choose A Company With A Suitable Pricing Structure
Make sure that your supplier’s pricing model makes sense for you. Keep an eye out for product strength and concentration, and do the math to figure out which distributor will offer you the most value for your dollar. However, make sure to provide your customers with products they actually want to buy. While products that contain loads of CBD may be good value, they are often very pricey, and less likely to sell. Industry data shows that products in the 250 to 500 mg range sell better than those that contain 1000 mg of more of cannabidiol.
Moreover, it’s important to make sure that you find a supplier who can get you good prices on the products that your customers actually want. There’s nothing wrong with analyzing sales data and shopping around for a new distributor. Do the math and optimize your pricing structure to make sure you are not missing out on any potentially profitable opportunities.
Choose A Great Brand That Delivers Great Service
You can really make your life easier by working with brands that work with you. Distributors that can provide you with educational or marketing materials can make your team’s work much easier. Whether it’s samples, brochures, or online educational content, distributors that care about their brand will not hesitate to work with you.
Moreover, distributors that test their products and provide proof of the results can save you some time, money, and effort. Honest suppliers have nothing to hide, and most suppliers are eager to prove to you that their products are clean, safe, legal, and legitimate.
The Importance of Testing And Consistency
If your distributor does not test their products or provide credible proof of testing, you will have to look into third-party lab testing. Testing should not just be limited to the total CBD or THC content of a product, but to the total amount of all cannabinoids in a product. Testing will not just verify a product’s cannabinoid content, but can also identify plant quality, ingredients, and other byproducts.
When buying products like full-spectrum CBD or CBD isolate, try to do so from a reputable distributor. When it comes to full-spectrum CBD, look for a distributor that will consistently deliver a solid range of cannabinoids in each batch of their product. And when it comes to isolate, you should look for a supplier that can consistently offer a product as close to 99% purity as possible.